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The Directory of Mobile Phone numbers goes live next week. All numbers (including those belonging to children) may be open to cold calling.

The company launching this service claims to have a policy not to include anyone in the directory who isn’t 18 years of age. However most children receive their mobile phone from their parent and this means they are also open to cold calls.

The mobile phone directory is marketed as a solution to help you get hold of someone when you don’t have their number. This is all fine if it is an old school friend or an ex colleague trying to get in touch. However the reality is that you are more likely to be inundated with calls from salesman and drone machines from call centres.

The mobile phone directory is made up from various sources according to the company promoting this service. Generally it comes from companies who collect mobile telephone numbers from customers in the course of doing business and have been given permission by the customers to share those numbers. To what extent permission was granted by the individual and whether it was made clear to them that this will end up on a directory is not clear. I know if I was specifically asked to be listed on a directory my answer will simply be no.

The service charge from their website to get your contact details sent to the person you’re trying to get hold of, is £1. This charge is made by an SMS message from the company to you and will appear on your mobile phone bill.

When you call their directory number you will be charged 69p and their charge per minute is 14p. Call charges from other landline providers and mobile phone companies may vary. The charge will appear on your phone bill.

To remove your number from this directory, simply follow this link http://www.118800.co.uk/removeme/remove-me.html. You can also text the letter ‘E’ to 118800 from the mobile phone you want to be made ex-directory. However you will be charged for this text. This may take up to 4 weeks for your ex-directory request to take effect.

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